16FPS

About Us

The human eye retains an image for a split second. When a motion picture projector flashes a series of progressive images, it sees the illusion of motion. That frame rate of flashing images is called persistence of vision.

It was scientifically determined that when 16 frames per second are projected on a screen it gives an illusion of motion and thus the birth of Motion picture.

16fps stands on a strong foundation built by experience. We strive to deliver the best product by meeting the client objectives, on time and on budget; be it Brand sell, UGC, youtube style videos or augmented reality.

We thrive on innovation; always ready to push the creative limit and break new ground. With access to state of the art technology, we pride ourselves in providing the utmost client service. We make the impossible possible. We treat your business like it’s our own and with that driving mindset, success is the only option.

No gig is too big and no job is too small. We can be fearless because we have a trusted team of top industry professionals; who first and foremost do it for the love of their art, and share our company values. Our clients become a part of our herd. We believe in teamwork and efficiency. That’s why 16fps can deliver the ultimate goal; a film that brings our clients’ vision to life thus strengthening the brand.

Without further adieu, we’ll let our work speak for itself. 16fps wants to bring your vision to life. Trust us with your brand.

Client List

Kellogs

Fisher Price

General Mills

Hasbro

Folgers

Lego

Kraft

Parmalat

Beyblade

Earth Rangers

Fashion Television

LaVie En Rose

La Senza

Castrol

Suzuki

News

16FPS At TIFF You never know what your parents are thinking.

www.hiddendriveway.ca
Two brothers, sitting on a park bench mid-winter, receive a call from Mom who unexpectedly announces a Family Meeting. As the boys walk through the cold streets towards their home, they argue about what could possibly be wrong with their parents. The younger brother Alex, 9, has all the ideas – wondering if Mom could be pregnant, or if one of them has cancer, or if possibly, they might be getting a divorce. His older brother Chaz, 14, dismisses all of Alexʼs ideas, putting him down in true older brother fashion, but as they approach the house, itʼs clear that he has become even more anxious then his precocious younger brother.

Company Info

Address

51 Bartlett Ave TorontoOntario CanadaM6H3E8

Rakesh Sidana
Creative Director

Emailrakeshsidana@mac.com PhoneToronto

+1.647.669.4496

PhoneMumbai

+91.989.202.4496

Websitewww.rakeshsidana.com

Sarah Zammit
Executive Producer

EmailSarah.zammit@me.com PhoneToronto

+ 1.416.319.5659

→ BACK TO WORK

Fashion TV Airport2
A16fps shot live action runway footage and developed station IDs to match the channels effortless style. Shutting an airport terminal down just to film stations IDs, now that’s making a statement. ⋅2011⋅ ⋅Ad Spot⋅ +
Earth Rangers Ad Spot
16fps was brought in to produce 4x30 second live action Public Service Announcement spots to spread awareness of the endangered animals in Canada and empower kids to fundraise to preserve the various habitats thus helping to protect the indigenous animals. ⋅2011⋅ ⋅Ad Spot⋅ +
Fisher Price Ad Spot3
Taking a lead from Fisher Price’s existing strategy, 16fps filmed 4 different moms and their child playing with an age appropriate Fisher Price toy. These documentary style vignettes enforced the brand messaging that a world of fun can be discovered at every age! ⋅2011⋅ ⋅Ad Spot⋅ +
Beyblade STS
In the fall of 2011, Hasbro launched its brand new Beyblade XTS line. 6x2 minute interstitials were created to generate awareness, trigger online buzz and promote the new Beyblade XTS products ⋅2011⋅ ⋅Ad Spot⋅ +
Harts & Homes
An Ad Spot for local television show Harts & Homes ⋅2011⋅ ⋅Ad Spot⋅ +
Frosted Flakes Ad Spot
16fps created a series of broadcast spots for 4 separate phases; each phase represented a sport, including an invite spot, 3x60 second trick spots and a winner reveal spot, per phase. ⋅2011⋅ ⋅Ad Spot⋅ +
Fashion TV Airport3
A16fps shot live action runway footage and developed station IDs to match the channels effortless style. Shutting an airport terminal down just to film stations IDs, now that’s making a statement. ⋅2011⋅ ⋅Ad Spot⋅ +
Frosted Flakes Ad Spot
16fps created a series of broadcast spots for 4 separate phases; each phase represented a sport, including an invite spot, 3x60 second trick spots and a winner reveal spot, per phase. ⋅2011⋅ ⋅Ad Spot⋅ +
Fisher Price Ad Spot2
Taking a lead from Fisher Price’s existing strategy, 16fps filmed 4 different moms and their child playing with an age appropriate Fisher Price toy. These documentary style vignettes enforced the brand messaging that a world of fun can be discovered at every age! ⋅2011⋅ ⋅Ad Spot⋅ +
Fashion TV Airport1
16fps shot live action runway footage and developed station IDs to match the channels effortless style. Shutting an airport terminal down just to film stations IDs, now that’s making a statement. ⋅2011⋅ ⋅Ad Spot⋅ +
Folgers Commercial
Network talents; Candice Olson, of Candice Tells All, & David and Kortney Wilson, of The Wilsons, are featured in the first 10 seconds of their respective spots, leveraging on the existing fan base thus capitalizing on the reach to female consumers. ⋅2011⋅ ⋅Ad Spot⋅ +
Earth Rangers Ad Spot
16fps was brought in to produce 4x30 second live action Public Service Announcement spots to spread awareness of the endangered animals in Canada and empower kids to fundraise to preserve the various habitats thus helping to protect the indigenous animals. ⋅2011⋅ ⋅Ad Spot⋅ +
Frosted Flakes Ad Spot
16fps created a series of broadcast spots for 4 separate phases; each phase represented a sport, including an invite spot, 3x60 second trick spots and a winner reveal spot, per phase. ⋅2011⋅ ⋅Ad Spot⋅ +
Fisher Price Ad Spot1
Taking a lead from Fisher Price’s existing strategy, 16fps filmed 4 different moms and their child playing with an age appropriate Fisher Price toy. These documentary style vignettes enforced the brand messaging that a world of fun can be discovered at every age! ⋅2011⋅ ⋅Ad Spot⋅ +
Earth Rangers Ad Spot2
16fps was brought in to produce 4x30 second live action Public Service Announcement spots to spread awareness of the endangered animals in Canada and empower kids to fundraise to preserve the various habitats thus helping to protect the indigenous animals. ⋅2011⋅ ⋅Ad Spot⋅ +
Folgers Commercial
Network talents; Candice Olson, of Candice Tells All, & David and Kortney Wilson, of The Wilsons, are featured in the first 10 seconds of their respective spots, leveraging on the existing fan base thus capitalizing on the reach to female consumers. ⋅2011⋅ ⋅Ad Spot⋅ +
Fashion TV Airport4
A16fps shot live action runway footage and developed station IDs to match the channels effortless style. Shutting an airport terminal down just to film stations IDs, now that’s making a statement. ⋅2011⋅ ⋅Ad Spot⋅ +
Earth Rangers Ad Spot3
16fps was brought in to produce 4x30 second live action Public Service Announcement spots to spread awareness of the endangered animals in Canada and empower kids to fundraise to preserve the various habitats thus helping to protect the indigenous animals. ⋅2011⋅ ⋅Ad Spot⋅ +
Fashion TV Airport5
A16fps shot live action runway footage and developed station IDs to match the channels effortless style. Shutting an airport terminal down just to film stations IDs, now that’s making a statement. ⋅2011⋅ ⋅Ad Spot⋅ +
Fisher Price Ad Spot4
Taking a lead from Fisher Price’s existing strategy, 16fps filmed 4 different moms and their child playing with an age appropriate Fisher Price toy. These documentary style vignettes enforced the brand messaging that a world of fun can be discovered at every age! ⋅2011⋅ ⋅Ad Spot⋅ +